Welcome to the Nestlé Baby Website

Welcome to our Baby Website where you’ll find lots of information on the wonderful journey of parenthood, from pregnancy, to birth and your child’s early development. Every child’s development is different, so be sure to consult with your health care professional if you have any concerns.

You’ll also find plenty of information about what you can feed your child.

Know your baby’s nutritional needs and download our 'Breastfeeding' brochure here

When it comes to babies, Breastfeeding is best, and provides the ideal balanced diet and protection against illness. During pregnancy and after delivery, a mother’s diet should contain sufficient key nutrients. Professional guidance can be sought on diet and the preparation for and maintenance of breastfeeding. Infant formula is intended to replace breast-milk when mothers do not breastfeed. A decision not to breast-feed, or to introduce partial bottle-feeding, could reduce the supply of breast-milk. Once reduced, it is difficult to re-establish. Infant formula should be prepared and used as directed. Unnecessary or improper use, such as the use of unboiled water, unboiled bottles or incorrect dilution may present a health hazard. Social and financial implications, such as the preparation requirements and the cost of providing formula until 12 months of age, should be considered when choosing how to feed infants.

Our Baby Website mentions food, toddler milks and sometimes infant formula.

By clicking on the "I understand" link below, you confirm your understanding that Nestlé is supplying this information about formulas for informational or educational purposes.

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What Information Is Provided By Infant Formula Companies?

Manufacturers and importers of infant formula, otherwise known as baby formula, may be bound to some very important codes of marketing and advertising.

Australia’s marketing and advertising code is called the MAIF Agreement, a voluntary self-regulatory local adaptation of the World Health Organisation’s (WHO) International Code of Marketing of Breast-milk Substitutes (1981). MAIF is an acronym for “Marketing in Australia of Infant Formulas” and sets out the appropriate way in which breast milk substitutes (specifically infant formula from 0-12 months) can be marketed.

The aim of this Agreement is to ensure safe and optimal nutrition is provided to babies at all times. This means the protection and promotion of breastfeeding as the ideal source of nutrition for all babies, and the proper use of infant formula, as the only safe and suitable alternative if breast milk is not available to a baby.

Under the MAIF Agreement, infant formula manufacturers and importers who are signatories have committed to very specific ways of marketing these products and providing information. This explains why you may find there is not a large amount of information on labels and even throughout this website available directly to consumers. The types of information infant formula manufacturers provide on the label of products are things such as:

  • Ingredients list
  • Nutrition Information Panel
  • Preparation instructions
  • Safe handling of baby formula, including how to sterilise baby bottles
  • What protein source is used
  • Storage instructions

Infant formula manufacturers and importers provide detailed information to health care professionals, to enable them to help you make an informed decision about the most appropriate feeding options for your baby. We would encourage you to consult the expertise of your health care professional for individual advice.


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